The Vietnamese word "khuếch trương" is a verb that means "to develop" or "to extend." It is often used in contexts where something is being enlarged, expanded, or promoted.
You can use "khuếch trương" when talking about increasing the size or reach of something, like a business, a project, or even an idea. It implies a positive growth or promotion.
Khuếch trương thị trường - "To expand the market."
Công ty đang khuếch trương hoạt động kinh doanh - "The company is developing its business operations."
In a more advanced context, "khuếch trương" can be used in discussions about marketing strategies, economic growth, or even in scientific contexts where theories or projects are being expanded upon.
While "khuếch trương" primarily means to develop or extend, it can also carry the connotation of exaggeration in some contexts, especially when discussing claims or statements that are overly ambitious.